Do you have a Facebook page for your brand? If it isn’t, you’re missing out on millions of potential clients. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Read on for assistance in developing a Facebook marketing strategy for your business.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Give discounts or prizes to people who share or actively market your page. Be sure that you come through in awarding your prize, or no one will trust you again.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply right away, particularly if the posting included a complaint or customer service request.
Use the custom tabs on Facebook for greater efficiency. Custom tabs let you optimize information on your page for visitors that betters your business. For example, if you are holding a contest, you can include a tab for the contest information.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will lower your marketing costs and increase the company profits in the long run.
You must build a healthy Facebook fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
You must not forget your current customer base. A shocking number of people fight to get new likes instead of catering to their current fans. Your audience should feel respected. This gets customers truly engaged in your company.
One great way to get people to pay attention to your brand is to give away something. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use targeted ads on Facebook instead.
Don’t assume Facebook is the best place for you to market your business. Although many people use Facebook, make sure that your target audience uses the site as well. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Even if you have been on Facebook a while, you can always get better. Just keep using the advice you’ve read here.