Do you know what video marketing is? Video marketing uses videos posted online to advertise a business or product. Sounds easy enough, right? It is, but success is difficult to achieve without the right information and ideas. By reading the following article, you can learn the basics of video marketing.
Never miss out on a good opportunity because you’re too intimidated to try new things. You can make videos easily with a tripod and decent camera. Demonstrate your product for the audience or simply talk to them about who you are and what you do.
Use video marketing to reach out to your customers. Request that clients ask you questions then respond in video form. Offer deals or prizes to anyone whose question is answered in the video.
A big mistake in video marketing is to get caught up in production value. Spending a lot on making the video does not ensure good results. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
You need to get your viewers’ attention right away. The first 15-20 seconds of your video are crucial. During this time, a video teaser should be used to draw in viewers.
Motivate team workers to help you in your video marketing. Try to use someone who the camera loves and is able to speak clearly. You can include multiple people, too.
Your intro and outro should both be scripted. Just state your identity, your company name and the purpose of the video. Ending your video, share your company name again and share your call to action.
You need to know how to track your video’s performance statistics regularly. Yes, you can simply guess on how your audience will react to the video. It’s better to check out the hard data. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
The call to action must be a part of all videos. Tell your viewers where they can find your products, and encourage them to act quickly. Offer clear instructions for your customers to follow. Speaking in a strong manner is best.
Post your video on YouTube, but then embed it into your website or blog. That way, folks can see the video on your own website, in close proximity to your product offerings. No matter where the video is from, Google will still count the views, meaning you won’t lose any.
If you need more videos, organize a video contest for your customers. That can be something fun, such as jokes, or something serious like a how-to or demonstration video. Videos that your viewers send in are a great way to get even better acquainted with your viewers.
A good way to get going when it come to video marketing is just start moving and making some videos. Don’t fear trying new things. After a few meetings, you can start to establish which ideas work well and which aren’t as effective. Use what you have learned in this article to help you do well.